Netflix started to pick up awards for its TV shows, surpassing HBO in 2018 for the amount of Emmy nominations. In 2012, Netflix also upped the ante with its own programming, which started with Lilyhammer but was boosted heavily by House of Cards and Orange is the New Black, two of the company’s most watched TV shows. Today, only citizens in North Korea, Syria, China and Crimea are denied the binge-watching pleasures of the streaming service. It took a few years for the streaming service to make inroads, but once it did Netflix pivoted to a platform only approach, canning the DVD-rental service and launching Netflix worldwide. It wouldn’t be until 2007 that it rolled out its video streaming service, which separated Netflix from Blockbuster and many of the other DVD-rental services which went out of business in the 2010s. Netflix rejected the offer and a year later went public on the Nasdaq.
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